Pilgrimage tourism has emerged as a significant factor in travel demand in India during the fiscal year 2025, as per recent data from the online travel platform MakeMyTrip.
Overall accommodation bookings across 56 pilgrimage sites increased by 19% over the year, with 34 destinations experiencing double-digit growth. Notably, fifteen locations saw over 25% growth, with leading sites including Prayagraj, Varanasi, Ayodhya, Puri, Amritsar, and Tirupati. Additionally, emerging destinations like Khatushyam Ji in Rajasthan, Omkareshwar in Madhya Pradesh, and Thiruchendur in Tamil Nadu have started to gain popularity, illustrating what MakeMyTrip describes as “the expanding landscape of spiritual travel in the nation.”
“Pilgrimage Travel has always been integral to our culture, but what we are witnessing now is its scale and consistency nationwide,” stated Rajesh Magow, co-founder and group CEO of MakeMyTrip. “We are observing steady growth, driven by improved connectivity and Indians from various age groups and income levels planning pilgrimage-based journeys.”
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